Privacy Policy
1. Introduction
1.1 Business Name: Auto Service Repairs Ltd (trading as “ASR Gearbox Repairs”) (hereinafter referred to as “we,” “us,” or “our”) is a company registered in England and Wales (Company Number: 14525563), with its registered office at C/O Canny & Associates, 30 Moorgate, London, England, EC2R 6DA.
1.2 Contact for Privacy-Related Matters: If you have any questions about this Privacy Policy or wish to exercise any of your legal rights, please contact us by email at: privacy@asrgearboxrepairs.co.uk
2. The Data We Collect
2.1 Personal Data Provided Directly
• Name
• Email Address
• Phone Number
• Vehicle Registration
• Postcode
This information is typically collected when you fill out our contact or repair quote forms.
2.2 Technical and Usage Data
• IP addresses, browser types, and device information, gathered via third-party analytics and tracking
tools, including Microsoft Clarity, Google Analytics, and Facebook Pixel. These tools may use cookies or
similar technologies to collect data about your interactions with our Website.
2.3 Cookies and Tracking
We incorporate cookies and similar tracking technologies to improve user experience, analyse site traffic,
and personalise content. For more information on how we use cookies, please refer to the relevant section
within this Privacy Policy (see Section 9).
3. How We Collect Your Data
3.1 Direct Collection
We collect personal data directly from you when you:
• Complete our contact or repair quote form on the Website.
• Communicate with us by phone or email.
3.2 Indirect Collection
We also collect certain technical data automatically through:
• Google Analytics (for general website analytics; not linked to specific individuals’ personal data).
• Facebook Pixel (for marketing/advertising insights).
• Microsoft Clarity (for session replays and heatmaps to improve site usability).
4. Purpose and Legal Basis for Processing
4.1 Purposes for Processing
• Responding to Enquiries: When you submit a contact or repair quote form, we use your personal
data to respond to your request or enquiry.
• Providing Services: If you engage our services, we use your data to administer and fulfil those
services.
• Improving Our Website: We may analyse usage data to enhance the functionality and user experience
of our Website.
4.2 Legal Bases
Under the UK GDPR, we rely on one or more of the following lawful bases for processing your personal data:
• Consent: When you voluntarily submit your information via our forms.
• Contract: Where processing is necessary to provide or arrange a service you request, or to take steps
at your request prior to entering into a contract.
• Legitimate Interests: For the operation, improvement, and security of our Website (e.g., collecting
analytics data or preventing fraud).
5. Data Sharing and Disclosure
5.1 Third-Party Service Providers
We may share your personal data with trusted third-party providers for business operations, such as:
• Salesforce: We store and manage customer data in Salesforce, which uses encryption and other
security measures.
• Hosting & Analytics Providers: For the secure hosting of our Website and the analysis of user behaviour.
5.2 International Transfers
We currently do not transfer personal data outside of the UK or the European Economic Area. Should this change, we
will ensure that appropriate safeguards are in place (e.g., Standard Contractual Clauses).
5.3 Business Transactions
In the event of a merger, acquisition, or asset sale, personal data may be transferred to a third party. We will
notify you of any such transfer and any choices you may have regarding your personal data.
6. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Where appropriate, we may retain certain data for up to six (6) years to comply with legal obligations and in case of any legal claims or disputes.
7. Data Security
We take the security of your personal data seriously. We have implemented various measures to protect your data, including:
• Encryption: Salesforce encryption to secure stored information.
• Access Controls: Restricting access to personal data to only those who need it for legitimate
business purposes.
• Secure Hosting: Using reputable hosting providers that employ industry-standard security measures.
8. Your Rights
Under the UK GDPR (and similar data protection laws), you have the following rights regarding your personal data:
• Right to Access: You can request a copy of your personal data.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
• Right to Erasure (“Right to be Forgotten”): You can, in certain circumstances, request the deletion of
your personal data.
• Right to Restrict Processing: In certain circumstances, you can request that we limit our use of your
personal data.
• Right to Object: You can object to our processing of your data where we are relying on legitimate interests.
• Right to Data Portability: Where we process data based on your consent or a contract, you can request
that we transfer your data to you or another organisation.
If you wish to exercise any of the rights outlined above, please contact us at privacy@asrgearboxrepairs.co.uk.
9. Cookies and Similar Technologies
We use cookies, pixels, and similar technologies to collect data about your browsing activities. This helps us understand how you interact with our Website, optimise your experience, and deliver relevant advertising. By continuing to use our Website, you consent to our use of cookies and similar technologies. If you wish to withdraw or modify your cookie consent, you can do so via your browser settings or any cookie consent mechanism provided on our Website.
10. Children’s Data
Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal data from children. If you believe we have inadvertently processed children’s personal data, please contact us so that we can promptly remove such data.
11. Third-Party Links
Our Website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.
12. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any changes will be posted on our Website, and where appropriate, we may notify you via email or through a prominent notice on our Website.
13. Complaints and Contact
13.1 Complaints
If you have any concerns about our use of your personal data, please contact us first at
privacy@asrgearboxrepairs.co.uk, and we will do our best to resolve your
concern. If you are not satisfied, you can lodge a complaint with the UK supervisory authority, the
Information Commissioner’s Office (ICO). For more information, visit the ICO website at
https://ico.org.uk/.
13.2 Contact Details
If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us at:
Email: privacy@asrgearboxrepairs.co.uk
Address: Auto Service Repairs Ltd (ASR Gearbox Repairs), C/O Canny & Associates, 30 Moorgate, London, England, EC2R 6DA
Last Updated: [Insert Date Here]